My approach to every engagement is anchored in three things. Research. Experience. Gut.
Not in sequence—simultaneously. Because research without experience produces analysis with no feel for how people actually behave. Experience without research produces confidence that outruns the facts. And both without instinct produce work that is technically correct and entirely forgettable.
Together, they make it possible to walk into a room full of scientists, founders, board members, donors, investors, or business leaders and say something that is both true and unforgettable.
I work with organizations at different moments in their development—each requiring a different kind of engagement, but all of them requiring the same fundamental discipline: go deep into the subject matter, bring every ounce of relevant experience to bear, and trust what the work is telling you.
Marketing Advisor to Early-Stage Science Companies
For startups focused on product development and refinement, proving commercial value, finding market fit, or establishing the audiences and partnerships that will carry them forward.
For researchers and founders navigating early-stage funding conversations, the challenge is rarely the quality of the work. It’s the translation. Investors who are not scientists need to understand not just what you’ve discovered, but why it matters, what the market opportunity looks like, and why your organization—and this particular partnership—is the right fit. Most proposals fail not because the science is weak, but because the story is.
I bring more than a decade of science marketing and communication experience to this problem, along with a direct understanding of what sophisticated investors are looking for and where most founder narratives fall short. From that foundation, I help develop the communication strategies and craft the narratives that connect what you’ve built to the people who need to understand it—and fund it.
This work often includes:
• Development of investor narrative and pitch story structures
• Translation of the science for non-scientific audiences
• Articulation of organizational fit and partnership rationale
• Creation of brand positioning and foundational messaging architecture
• Review and refinement of decks, proposals, and written materials
• Preparation for investor conversations and Q&A
Marketing Advisor to CEOs and Marketing Leadership
For growth-stage companies building operational capacity and market presence—and for marketing leaders navigating the pace and pressure of leading in an AI-enabled world.
This work picks up where proof of concept ends—taking ideas that have been validated and building the infrastructure to scale them. As a senior marketing partner to your leadership team, I bring both the strategic clarity of early-stage thinking and the operational disciplines that growth requires.
I work best with organizations under $100 million—ones with genuine mission, complex audiences, and a belief that brand is more than a logo. The work is longer in horizon and larger in scope, but the orientation is the same: find what’s true, make it known, and build the infrastructure that carries it forward.
• Development and leadership of internal marketing teams
• Assessment of internal systems for productivity and operational efficiency
• Identification, selection, and direction of external agency partners
• Development of content, campaign, and channel strategies that drive growth
• Creation of metrics frameworks that connect marketing activity to business outcomes
• Communications strategy for board, investor, and stakeholder audiences
• Change management through marketing transformation
Even the most experienced CMOs are facing challenges for which there is no playbook right now. AI is reshaping every function they own—faster than most organizations can comfortably absorb—while C-suite peers and boards are simultaneously raising expectations for productivity and modernization. Leading this transformation thoughtfully, while keeping current programs running and maintaining the trust of teams and leadership, requires clarity and perspective that can be difficult to find in the people closest to you.
I work alongside CMOs as a trusted outside resource—someone with no organizational agenda and no personal stake in any particular decision direction. That means thinking through where and how AI creates genuine leverage, preparing for C-suite and board conversations, and building the internal case for change in ways that earn confidence without losing momentum.
The goal is simple: to be the resource that has you fully prepared before you have to speak with certainty to everyone else.
• Preparation for C-suite and board presentations on marketing transformation
• Organizational assessment and team structure recommendations• Evaluation of technology platforms, tools, and vendor partners
• Thought partnership on strategy, positioning, and major creative decisions
• Coaching and perspective for leaders navigating significant organizational change
AI is changing marketing. Humanity still matters.
Artificial intelligence is rapidly reshaping marketing and communications—accelerating what’s possible, changing how organizations reach audiences, and raising new questions about what human judgment is actually for.
I embrace these changes.
But meaningful communication still requires judgment, emotional intelligence, strategic clarity, and a deep understanding of organizational dynamics that technology alone cannot replicate.
The future belongs to organizations that know how to combine the speed and capability of AI with the insight and humanity that build lasting trust.
That balance—of the head and the heart—is where I do my best work.